The picture above was taken at Cheverly United Methodist Church and is of our neighbor, Rushern Baker, who is a Cheverly resident and the PG County Executive. Did you see his name on your ballot yesterday? This morning my husband forwarded me an exciting article in The Washington Post about our County: Experience, Expand, Explore. We all know how wonderful our neighborhood and County is but thank you, Rushern, for spreading the word. I’m looking forward to seeing this ads on the Metro and around the city.
Prince George’s County officials plan to spend $500,000 to rebrand the county, increase awareness of tourist attractions and draw more economic investment to one of the country’s most affluent African-American jurisdictions.
Over the next few weeks, an ad campaign will be launched over radio, billboards and social media to change the way people think about the county of more than 900,000 residents. The slogan “Experience, Expand, Explore” will appear in ads on Metro trains and Metro stations inside and outside the county, and on billboards in terminals at Reagan National and Baltimore-Washington International Marshall airports. Radio spots touting the county will run during morning and afternoon drive-time reports.
“We are not just taking off, we are telling our story. We are telling it loud, bold and proud,” said Prince George’s County Executive Rushern L. Baker III while launching the campaign last week at National Harbor, where a new Ferris wheel twirled, the Awakening sculpture of a giant emerged from a sandy beach, and yachts bounced on the Potomac.